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Increase Awareness of Polkadot On-Brand Narratives via Twitter Ads
The Campaign will be run as follows: Ad Spend: $144K [80.9%]. Strategy: Learning / Experimentation Oriented, Optimizing for Cost Per Follower. Time Period: Min 6 Weeks, Max 12 Weeks (late Dec 2023 until March 2024). Campaign Target: English-Speaking Countries ( US, CA, GB, IE, AU, NZ), Selected Influencers + their followers (see Appendix C), Followers of other ecosystems (see Appendix D). Campaign Management Systems: Twitter Ads (Direct) and Addressable.io - We use two campaign management systems to A/B Test and learn the value of Addressable.io’s Web3-specific behavior targeting system targeting crypto users compared to running campaigns directly with Twitter Ads.
Current Progress and Comments:
A proposal to referendum 298 but with a different focus, these are meant to attract more traction on X from users of different blockchains. This has a core focus on the Polkadot community itself rather than expand the reach to other groups. Considering that the Autonomous Marketing Initiative was in motion and 16DG aka Giotto is pushing for many marketing proposals at the moment of this referendum, it passed with the support of the AMI regardless of certain concerns about accountability, which will come back for referendum 366 which was more controversial than this one.
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